Book marketing for authors and publishers, from someone who has spent more than a decade promoting books.
Book marketing for authors and publishers
I have over a decade in sales, marketing and publicity experience across Australian publishing, having worked at Thames & Hudson, Penguin Random House, Melbourne University Publishing and Hachette.
I’ve worked on books by CBCA and ABIA award-winner Zeno Sworder, Tim Winton, Zoe Foster Blake, Chloe Hooper, Jac Semmler, Kat Macleod, Monica McInerney and more. Now I help authors and publishers tell their stories online and get their books in front of readers.
For authors
Author branding
Readers remember authors who look and sound like themselves. I can create your author logo, colour palette and font set, and tailor a package to suit your budget. Start small and add to it as your writing career grows.
From $130. Get in touch for details.
Author websites, newsletters and social media
Promoting your book shouldn’t take time away from writing it. I can build your author website, design a monthly author newsletter template and create social media graphics you can reuse for every launch, event and review.
Every project includes strategic advice, free planning tools and my best practice guides. No lock-in contracts and no ongoing fees.
Author websites from $1,820
Email newsletters from $390
Social media design from $910
For publishers
Freelance marketing and publicity support
Short-staffed for a lead title, a busy season or parental leave? I can step in with campaign planning and publicity, ready to work within your team and your systems from day one.
Email marketing and social media support
Email newsletter templates and social media creative your team can reuse across the list, plus training so they can run them with confidence.
Project and hourly rates available. Get in touch to talk about your list.
Sales and marketing collateral
Title information sheets (TIs), BLADs, sell-in presentations, catalogue copy and design, book descriptions and metadata that help booksellers and readers find your titles.
Ready to get started?
Frequently asked questions
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Ideally, yes. Publishers, booksellers, festivals and journalists will look you up, and a simple website is the one place you fully control. It also lets readers join your newsletter before launch day.
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Yes. I work with traditionally published and self-published authors, and with authors still working towards publication.
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Yes. I’ve spent my career inside publishing houses, so I’m used to fitting in with existing schedules, systems and approval processes, whether you need one campaign or ongoing support.
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No. I’m based in Melbourne and work with authors and publishers across Australia, online.
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Yes. I build on Squarespace, which is easy to edit, and I’ll show you how before handover.
Other costs
Clarity is kindness and costs should be clear. Learn more about potential ongoing costs outside of these packages for full transparency.