Marketing campaigns
Launching a new product, service, course or book? A campaign gives your big moment the strategy, assets and rollout to actually land, planned and run with you from pre-launch to wrap-up. Bespoke to your goal and your budget.
Campaigns are perfect for
A new product or service launch, planned end to end
A new course or program, with careful, sensitive-field handling where it is needed
Seasonal or recurring pushes, like end-of-financial-year or your prime selling season
Individuals launching a side hustle or passion project
Authors and publishers with a new book to promote
Why a campaign, not just a post
A launch is a moment, and moments are easy to waste. One announcement and a couple of posts, and the thing you have worked so hard on can slip by almost unnoticed.
A campaign makes it count. We plan the run-up, build the assets, and roll it all out on a timeline, so your launch arrives with momentum instead of a shrug. Afterwards you get a short report on what worked, to make the next one easier.
Every campaign is built to your goal, so we choose what fits. It can include:
Strategy and stakeholder management, from pre-launch through to wrap-up
Digital assets, created and rolled out across the launch period
Printed collateral: postcards, bookmarks, flyers and posters, on a range of budgets
Co-promotion with aligned businesses, including giveaways and discounts
Point-of-sale and gift-with-purchase incentives, on a range of budgets
Promotional content like Teacher's Notes or information sheets
Targeted media and influencer outreach
Community engagement
A short post-campaign report on what happened and what worked
What a campaign might include
Simple, custom pricing
From $2,200
Campaigns are bespoke, so pricing is too. That covers my strategy, assets and rollout; the exact scope and price are set once we have talked through your goal.
Prices are in AUD and exclude GST. Each project is priced according to scope.
Ready to get started?
Frequently asked questions
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Campaigns start from $2,200 for my work. Because every launch is different, I scope the exact deliverables and price with you. Third-party costs like advertising or printing are separate.
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Product and service launches, courses and programs, seasonal pushes, side hustles, and book launches for authors and publishers.
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I design and organise the assets, but the actual print runs, ad budgets and promotional stock are billed to you directly, so you stay in control of those costs. I will always flag them upfront.
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Not event planning or on-the-day running, and not full-scale publicity campaigns. If that is what you need, I can point you in the right direction.
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Yes. My copywriting service covers sales pages, emails and announcements and it pairs naturally with a campaign.
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Absolutely, it is a specialty. With a publishing background, I am right at home with book launches, Teacher's Notes and author promotion.
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Yes. I am Melbourne-based but work with small businesses right across Australia and online.
Other costs
Clarity is kindness and costs should be clear. Learn more about potential ongoing costs outside of these packages for full transparency.